Ads, and Why

When Ice Age Life launched I wrote that it shipped free, with nothing to upsell you. I meant it when I wrote it. As of 1.2 it isn't true anymore — the app shows ads now, and there's an optional membership that turns them off.

So, the honest version.

I want to keep working on this game, and I'd like the work to pay for some part of itself. The alternative isn't a purer Ice Age Life. It's one I have less and less time to build. I sat with that for a while and picked the option that leaves the game itself intact.

That was the rule I gave myself: nothing goes behind the game. Every system, every trait, every face, every ending is still there, still free. The membership doesn't buy power and it doesn't buy content — it buys quiet. If the ads bother you, you can pay to not see them. That's the whole deal.

I still don't love it. I'd rather they weren't there at all. But I'd rather they were there than stop.

If you've already bought the membership: thank you. That's what's paying for the next update.